[VIDEO]: Innovative Acura ILX Car Installation

The Acura ILX is a car that defines technological innovation. Metric's new album "Synthetica" is set to a sound that blends technology and nature. To highlight this partnership, we took the Acura ILX on the road with Metric and hit several cities across the country.

In addition to the great music that fans heard from Metric and the great experience they had with the ILX, we took with us something awesome, a one of a kind ILX car installation. State of the art projection mapping and LED display lights worked together to give a 3D experience inside the car. Check out the video of this Acura ILX car installation, set to the awesome tunes of Metric!

Video courtesy of Acura's Youtube channel.

Acura TL Sedan Earns Top-Level GOOD Rating in New Insurance Institute Frontal Small Overlap Barrier Test

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The 2012 Acura TL has earned a top-level rating of GOOD in the new Insurance Institute for Highway Safety (IIHS) small overlap frontal barrier crash test, designed to simulate a collision between a vehicle and a fixed object, such as a utility pole, where only 25 percent of the vehicle's front structure is engaged by the opposing object. The TL was one of only two vehicles to achieve the highest rating of GOOD among a group of ten models that were the first to be tested under this rigorous new crash test protocol.

"Acura is working continuously to advance the safety performance of our vehicles and to provide high levels of occupant protection through smart technology and vehicle design," said Art St. Cyr, vice president of Corporate Planning and Logistics. "As one of the very first vehicles to achieve a GOOD rating in this new test, Acura illustrates the leadership of our vehicles in key areas that are important to our customers." 

The new IIHS test involves a collision between a fixed five-foot-tall rigid barrier and a vehicle traveling at 40 miles per hour. This frontal impact test focuses stress on a narrow section of the vehicle, outside of the side frame, which is typically the primary energy absorbing structure in frontal crashes, and requires a strong cabin structure. According to a 2009 study by the IIHS, small overlap crashes accounted for nearly 25 percent of frontal crashes resulting in a serious injury or fatality.

In addition to the Acura TL's frontal body structure, the front and side curtain airbags played an instrumental part in protecting the occupant from serious injury. According to the IIHS, "The Acura TL's front and side curtain airbags worked well together to keep the head from coming close to any stiff structures or objects that could cause injury."

Acura is in the process of incorporating the second generation of its Advanced Compatibility Engineering™ (ACE™) body structure. This reinforced front frame structure provides further enhanced frontal crash energy management through a wider range of offset and oblique crashes. The result of such efforts will provide the capability to achieve a GOOD rating in the Insurance Institute for Highway Safety's (IIHS) new frontal small overlap testing, with new Acura model introductions moving forward.

All models in the current Acura line up utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment.

Standard safety equipment on all Acura models includes Vehicle Stability Assist™ (VSA®) with traction control, ABS, dual-stage/multiple-threshold front airbags, front-side airbags, side curtain airbags for all outboard seating positions, front seatbelts with automatic tensioning system and load limiters, Tire Pressure Monitoring System (TPMS) and Daytime Running Lights (DRL).

Acura's "Safety Through Innovation" initiative is based on the brand's commitment to leadership in safety— and excellent safety is a paramount element in every new vehicle that Acura builds. The initiative's goal is for all Acura models to provide a high level of safety.

Article and image courtesy of Acura News.

July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales Record; Acura RDX Sales Up More Than 142 Percent

Honda division sales up 46.4 percent, Acura sales up 36.4 percent

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American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3 percent compared with July 2011 (an increase of 57.4 percent based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura’s U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.

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- Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142 percent from July 2011

- MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24 percent from July 2011

- Gaining momentum in only its second full month of sales, the all-new ILX posted sales of 1,410 units

"With the MDX continuing its reign as the top seven-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand," said Jeff Conrad, vice president of Acura sales. "With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come."

*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

Article and image courtesy of Acura News.